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Don’t Text and Drive Scholarship Awards $5,000 to an Ohio Student with Creative Solution
Akron, OH – Distracted driving takes many forms from talking to passengers, adjusting the radio station to the infamous texting and driving — all of which can be deadly. In 2017, texting/emailing and driving made up 39% of distracted drivers in fatal crashes, according to the Ohio State Highway Patrol. Kisling, Nestico & Redick (KNR) continues to work towards safer roads by raising awareness with its KNR Don’t Text & Drive Scholarship. Today, KNR announced 18-year-old Elianna Norin of Hudson as the winner of the $5,000 scholarship for developing the best proposal to persuade young adults from texting while driving.
Norin’s application stood out to KNR amongst more than 400 applicants because of the creativity she put into her public service announcement script. Here’s the premise of the script:
As a driver and passenger set off to their destination, the driver pauses to put their blindfold on for “five or so seconds. On straight roads and stuff.” As the passenger argues in shock, the camera would shift to show the driver is looking down at their phone, not wearing a blindfold. The metaphor shows how dangerous texting and driving can be.
“When you look around at those driving, it’s clear that texting and driving is a problem,” Norin said. “It’s time to think about how to best reach teens with the right message to drive home exactly how distracting being on your phone can be while behind the wheel.”
Norin plans to attend Savannah College of Art and Design where she will put the $5,000 KNR Don’t Text and Drive Scholarship towards her tuition for a graphic design and animation degree with the goal of working in a studio or becoming a freelance creative.
“We’re excited to congratulate Elianna on winning this year’s KNR Don’t Text and Drive Scholarship. Her PSA is one that would resonate with her peers when trying to build awareness of the devastating impact of distracted driving,” said Josh Angelotta, senior partner at KNR. “We will continue to fight against distracted driving, work for those who are victims and come together with our community to find solutions to this growing problem.”
This scholarship is one-way KNR gives back beyond the courtroom throughout the year. From providing personal care bags to Summit County Children Services to donating school lunches for spring break, KNR takes pride in helping its community with its year-long KNR Cares About Kids initiative.