Posted by: Kisling, Nestico & Redick, LLC
Faced with the task of improving road safety, the Transport Accident Commission (TAC) of Victoria, Australia regularly unveiled a new campaign to remind drivers to stay safe behind the wheel. This includes avoiding drunk driving, distracted driving, and more.
In 2009, after 20 years of creating these campaigns, the TAC posted a video montage to YouTube. The TAC campaign, while graphic, is an important reminder to motorists both in Australia and throughout the rest of the world, to practice safe driving for the sake of everyone.
What TAC Video Shows
The video is a collection of campaigns created by the TAC set to the song “Everybody Hurts” by R.E.M. The beginning portrays friends socializing, and, in some cases, drinking and using drugs. Further on, after some get behind the wheel, the video shows drivers swerving or placed under arrest.
Here, the video becomes more explicit; scenes show drivers colliding with other motorists and pedestrians. Viewers watch as attending medical professionals take away those killed in accidents.
At the very end, the audience sees powerful scenes of the friends and family members of the deceased, who each try to come to terms with their recent loss. Reactions vary, although everyone seems devastated.
How well do safety campaigns work?
The TAC claims that in 1989, the first year it created and showed a commercial, the death toll on Victorian roads was 776; a year after this video montage, in 2008, it decreased to just over 300.
What does this mean for Americans? While the National Highway Traffic Safety Administration may employ different tactics, it, along with other organizations, is constantly devising new safety campaigns for the benefit of those in the United States.
All drivers should take heed of the message in this and other traffic safety campaigns. It’s up to us all to take responsibility for our safety as well as that of others on the road.
Let Our Attorneys Help if You’re in a Wreck
Unfortunately, even with the widespread reach of safety messages like this video and if we drive safely ourselves, accidents still do happen. Some motorists may ignore the safety messages and act negligently or recklessly on the road, increasing their and everybody else’s risk of an accident.
If you are the victim of a car accident, contact us at Kisling, Nestico & Redick. Our attorneys will help you understand your options for recovery and help file a claim for compensation. Just call 800-HURT-NOW or use our online contact form to reach us.